This mexican newspaper, among the 3 most read press media in Mexico, came to Redegal in need of improving its positioning, and as a result, increase its traffic. After evaluating the areas with room for improvement, we carried out a Real Time SEO strategy, which managed to place Grupo Milenio as the leading group regarding breaking news.
1. Objectives
What were their needs?
Raise their brand visibility in a market dominated by tough competitors
Improve traffic quality and user’s interaction within the site
2. Strategy
Actions undertaken
- On page optimization backed by an SEO audit
- Editorial SEO
- Real Time SEO strategy for real-time coverage
3. Achievements
338.48% increase in sessions
More than 300% increase in page views
58.64% increase in average visit duration
