ABANCA case study

This is how we helped ABANCA to succeed online

ABANCA, a successful Galician bank

ABANCA is one of the leading financial institutions in Spain, the seventh largest by asset volume in September 2021. Headquartered in Galicia, this bank that combines traditional banking with new technological solutions has a network of more than 700 offices in Spain and 10 other countries.

How to stand out in a sector heavily competed in digital media

In order to position itself as a leader in a highly competitive banking sector in the digital world, ABANCA has chosen Redegal to find solutions that allow them to stand out from their competitors in online media and help them to get the most out of digital marketing campaigns for some of their products and services.

Una completa estrategia digital para optimizar sus campañas

To meet ABANCA’s digital business objectives, we combined several of our online marketing services. We began by implementing a robust digital analytics system using a tag manager to measure results by type of form, product file and user profile. The exploitation of all this digital business data allowed us to optimise all the online advertising campaigns we ran through search engine ads, social media and display networks. In addition, we carried out a SEO audit to optimise the on site factors of their website and detect the keywords that would help them to achieve a better organic positioning, supporting them in the creation of quality content for their blog.