ABANCA case study

A full online strategy to improve ABANCA's digital positioning

Redegal Case Study - Client ABANCA

The keys to their digital marketing success

  • Optimised digital campaigns

    We implemented a powerful digital analytics system to help us manage and optimise their online advertising campaigns.
  • Improved organic positioning

    We carried out a SEO audit to optimise their website and achieve a better positioning in search engines.
  • Creation of quality content

    We wrote texts for their blog to achieve better organic positioning and generate more quality traffic to the web.
ABANCA case study

This is how we helped ABANCA to succeed online

ABANCA, a successful Galician bank

ABANCA is one of the leading financial institutions in Spain, the seventh largest by asset volume in September 2021. Headquartered in Galicia, this bank that combines traditional banking with new technological solutions has a network of more than 700 offices in Spain and 10 other countries.

How to stand out in a sector heavily competed in digital media

In order to position itself as a leader in a highly competitive banking sector in the digital world, ABANCA has chosen Redegal to find solutions that allow them to stand out from their competitors in online media and help them to get the most out of digital marketing campaigns for some of their products and services.

Una completa estrategia digital para optimizar sus campañas

To meet ABANCA’s digital business objectives, we combined several of our online marketing services. We began by implementing a robust digital analytics system using a tag manager to measure results by type of form, product file and user profile. The exploitation of all this digital business data allowed us to optimise all the online advertising campaigns we ran through search engine ads, social media and display networks. In addition, we carried out a SEO audit to optimise the on site factors of their website and detect the keywords that would help them to achieve a better organic positioning, supporting them in the creation of quality content for their blog.

Results

  • Salvavidas Redegal
    More than 8,000 leads and 2,800 signups through digital campaigns with a 75% CPA decrease thanks to continuous optimisation.
  • Salvavidas Redegal
    Ranking on the first page of Google results, with an increase of more than 60 positions on the site's pages and blog posts.
  • Salvavidas Redegal
    Implementation of improvements in ABANCA's internal and external communication thanks to digital analytics.

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