How we helped Lacoste stand out online
Lacoste, a leading fashion brand in the industry
Lacoste, the renowned French fashion brand was looking to increase its online visibility in Mexico. The brand, founded in 1923 with medium-high range products, currently has more than 1,200 boutiques around the world.
Opening in a new market
In order to achieve its positioning and sales objectives, Lacoste trusted Redegal to carry out the digital strategy in a new market. In addition to the actions carried out for the website, an online strategy was also developed to give visibility to the opening of a new store in the country.
A complete digital strategy
Redegal conducted organic and paid positioning consultancies to analyze the brand’s starting point. TAfter this analysis, we developed an advertising strategy that allowed us to position the brand in the top positions in the search engine for both brand and generic searches, thus achieving greater visibility in search engines. We worked in coordination with the Lacoste team through an action plan for a correct implementation of the campaigns based on objectives. Both the Mexican and Spanish teams were part of this project in order to provide greater schedule support. All these efforts resulted in the achievement of traffic and sales targets.