Lacoste success case

A paid media strategy to increase sales of your online store

Redegal caso de éxito - Lacoste


  • 31% increase in transactions compared to the same period of the previous year, with a -24% increase in investment.
  • ROAS increased by 69.38% compared to the previous year.
  • 54.55% increase in the conversion rate.
Lacoste success case

How we helped Lacoste stand out online

Lacoste, a leading fashion brand in the industry 

Lacoste, the renowned French fashion brand was looking to increase its online visibility in Mexico. The brand, founded in 1923 with medium-high range products, currently has more than 1,200 boutiques around the world.

Opening in a new market 

In order to achieve its positioning and sales objectives, Lacoste trusted Redegal to carry out the digital strategy in a new market. In addition to the actions carried out for the website, an online strategy was also developed to give visibility to the opening of a new store in the country.

A complete digital strategy

Redegal conducted organic and paid positioning consultancies to analyze the brand’s starting point. TAfter this analysis, we developed an advertising strategy that allowed us to position the brand in the top positions in the search engine for both brand and generic searches, thus achieving greater visibility in search engines. We worked in coordination with the Lacoste team through an action plan for a correct implementation of the campaigns based on objectives. Both the Mexican and Spanish teams were part of this project in order to provide greater schedule support. All these efforts resulted in the achievement of traffic and sales targets.

increased online visibility and sales

  • SEO audit

    In order to know the organic positioning of the website in Mexico, we conducted an audit that allow us to know the weak points of Lacoste. This audit allowed them to learn about and implement various positioning strategies.
  • Digital Advertising

    Lacoste's main objective was to increase online visibility in Mexico and increase sales through the web. The advertising strategy allowed us to position the brand in the top of mind of consumers as well as to increase sales by positioning its products in the first positions in the search engine, thus decreasing bounce rates and increasing conversion rates.
  • Push notifications

    To promote the opening of its new physical ARTZ Pedregal store in Mexico City, push notifications were sent to cell phones in order to attract as many users as possible to the new store.

Other case studies

Want more? This is how we at Redegal have helped SMEs and large companies achieve great digital business results.


We are looking forward to hearing more about your digital business.
Tell us... What do you need?
Fill in the form or call us at (+44) 2037691249


    The data controller is Redegal, S.A. (Redegal). We will use the information provided to attend and manage your requests and, with prior authorization, to send you commercial communications about Redegal products and/or services. You can access, rectify or delete the data, as well as exercise other rights. Here you will find all the information about our Privacy Policy.

    Ir a la sección principal