How McCain Foodservice improved its online traffic
McCain Foodservice, a leading brand in the foodservice industry
McCain Foodservice is the specialised frozen foodservice business line of McCain, the world’s leading potato manufacturer. They offer professionals in the Horeca sector different quality solutions ready to prepare in a few minutes: potatoes, appetizers, snacks, desserts…
Improving their brand awareness and positioning
The market for speciality food products for the hospitality industry has experienced tremendous growth in recent years. To stand out from the crowd, McCain Foodservice trusted Redegal to implement its digital strategy in different channels in order to achieve a greater impact and return on its online campaigns in the shortest possible time.
A whole digital strategy to increase their online traffic
To achieve McCain Foodservice’s digital business objectives, our team prepared a comprehensive online services plan. On the one hand, the SEO department carried out a complete audit of their website to perform optimisations to improve their positioning in search engines. Our content team also prepared a content strategy for their website, including the writing and management of texts. All these organic traffic efforts were also supported by branding and brand awareness campaigns in Google Ads, allowing us to achieve spectacular data in a shorter space of time.