McCain Foodservice case study

A multichannel strategy to increase digital traffic for McCain Foodservice

Redegal Case Study - Client McCain Foodservice


  • More than 2,000,000 ad impressions on different channels.
  • More than 6,000 clicks on the website during the execution of the campaign.
  • Major improvement in McCain Foodservice brand positioning.
McCain Foodservice case study

How McCain Foodservice improved its online traffic

McCain Foodservice, a leading brand in the foodservice industry

McCain Foodservice is the specialised frozen foodservice business line of McCain, the world’s leading potato manufacturer. They offer professionals in the Horeca sector different quality solutions ready to prepare in a few minutes: potatoes, appetizers, snacks, desserts…

Improving their brand awareness and positioning

The market for speciality food products for the hospitality industry has experienced tremendous growth in recent years. To stand out from the crowd, McCain Foodservice trusted Redegal to implement its digital strategy in different channels in order to achieve a greater impact and return on its online campaigns in the shortest possible time.

A whole digital strategy to increase their online traffic

To achieve McCain Foodservice’s digital business objectives, our team prepared a comprehensive online services plan. On the one hand, the SEO department carried out a complete audit of their website to perform optimisations to improve their positioning in search engines. Our content team also prepared a content strategy for their website, including the writing and management of texts. All these organic traffic efforts were also supported by branding and brand awareness campaigns in Google Ads, allowing us to achieve spectacular data in a shorter space of time.

A full digital plan

  • On page optimisations

    We improved the on page factors of McCain Foodservice after carrying out an SEO audit, facilitating a better positioning.
  • Content creation

    We prepared a detailed content plan to favour organic positioning and generate more quality traffic to the website.
  • Google AdWords campaign

    We used Google Ads to run McCain Foodservice branding campaigns in a variety of formats.

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