Marypaz is one of the biggest shoe retailers in Spain and, since our collaboration began, they have expanded their activity to several European countries. Once we solved their performance issues, we carried out an internationalization process that brought along a profit growth and an improved brand positioning in a very competitive industry.
1. Objectives
What were their needs?
- Fix their platform performance issues
- Open their online stores in new countries
- Improve appearance and functionality in mobile environments
2. Strategy
Actions undertaken
- Optimization and changes in their hosting system
- Re-designing and implementation of a new platform
- New multistore structure, allowing to open own stores
in international markets
3. Achievements
Increase in overall visits
Increase in internationalization in the online market
