Significant growth of the brand thanks to its internationalization process in the online market


Marypaz is one of the biggest shoe retailers in Spain and, since our collaboration began, they have expanded their activity to several European countries. Once we solved their performance issues, we carried out an internationalization process that brought along a profit growth and an improved brand positioning in a very competitive industry.

1. Objectives

What were their needs?


- Fix their platform performance issues


- Open their online stores in new countries


- Improve appearance and functionality in mobile environments

2. Strategy

Actions undertaken

  • Optimization and changes in their hosting system
  • Re-designing and implementation of a new platform
  • New multistore structure, allowing to open own stores
    in international markets

3. Achievements


Increase in overall visits


Increase in internationalization in the online market

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