Milenio case study

A SEO strategy to improve Milenio's positioning and increase digital traffic

Redegal caso de éxito - MILENIO

An ambitious SEO project

  • On page optimisations

    Following an SEO audit, we optimised different elements of the Milenio pages for better positioning.
  • Real Time SEO Strategy

    We provided real-time coverage to get Milenio's content to the top of Google's rankings.
  • Publishing SEO Guide

    We prepared a comprehensive manual to help the editorial team write search engine optimised content.
Milenio case study

How we helped Grupo Milenio improve its online traffic

Milenio, one of Mexico’s leading newspapers

Founded in Monterrey in 1974, Milenio is currently one of the most widely read newspapers in the country. It has a presence throughout Mexico and since 2008 has had a digital edition and a television channel to provide local and international news 24 hours a day.

How to stand out from the fierce competition on Google

The large amount of content published by the media in real time makes it very difficult to stand out among the user searches on Google for relevant news and events. Grupo Milenio trusted Redegal to improve its positioning in search engines and, consequently, to achieve a higher number of visits to the digital edition of its newspaper Milenio.

A powerful SEO strategy to increase their digital traffic

Our SEO team was in charge of developing a digital positioning strategy to achieve Milenio’s objectives of notoriety and digital traffic. After an initial SEO audit, some points for improvement were detected, both on and off site, and these were optimised. Parameters were also established to apply editorial SEO to new content and a Real Time SEO strategy was implemented to provide real-time coverage of the Mexican newspaper’s visibility needs in order to position it as the most read breaking news source.

Resultados

  • Salvavidas Redegal
    338.48% increase in quality traffic to the digital edition.
  • Salvavidas Redegal
    More than 300% increase in the number of page views.
  • Salvavidas Redegal
    Growth of 58.64% in average session duration.

"In a media environment where competition is constant, it is necessary to have the advice and experience of a team of professionals dedicated to listening and understanding the current needs of the media. We found them in the agency Redegal, because with their knowledge they contribute to the continuous improvement of our website. The results are reflected in the increase of visits and users to the page. The service they provide us with is always timely and efficient".

Milenio

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