This food corporation dedicated to the catering industry came to us looking for solutions to their problems with brand awareness and positioning. We decided to implement a global strategy using different channels in order to achieve a greater impact in a shorter period of time.
1. Objetives
What were their needs?
Increase brand awareness and lead conversion rates
Improve traffic quality
2. Strategy
Actions undertaken
- - On page optimization backed by an SEO audit
- - Development and management of a content plan
- - Branding campaign in Google AdWords
3. 3. Achievements
Two million impressions of Mccain Foodservice adverts
Vast improvement in terms of brand positioning
More than six thousend clicks on website during the campaign
