Once the needs for increasing the brand online presence and attracting qualified traffic to the website were detected, we implemented an online strategy focused on the optimization of the corporate site along with usability analysis.
1. Objectives
What were their needs?
Raise brand awareness
Improve traffic quality
2. Strategy
Actions undertaken
- On page optimization backed by an SEO audit
- Implementation of a range of improvements to correct these weaknesses
and contribute to keep improving the online visibility of the brand - Usability checks to allow a better user experience through online channels
3. Achievements
Better decision-making process, based on specific and measurable data
Increased digital and business value in new areas of the company
Presence in first results pages using generic terms
