How we helped Grupo Milenio improve its online traffic
Milenio, one of Mexico’s leading newspapers
Founded in Monterrey in 1974, Milenio is currently one of the most widely read newspapers in the country. It has a presence throughout Mexico and since 2008 has had a digital edition and a television channel to provide local and international news 24 hours a day.
How to stand out from the fierce competition on Google
The large amount of content published by the media in real time makes it very difficult to stand out among the user searches on Google for relevant news and events. Grupo Milenio trusted Redegal to improve its positioning in search engines and, consequently, to achieve a higher number of visits to the digital edition of its newspaper Milenio.
A powerful SEO strategy to increase their digital traffic
Our SEO team was in charge of developing a digital positioning strategy to achieve Milenio’s objectives of notoriety and digital traffic. After an initial SEO audit, some points for improvement were detected, both on and off site, and these were optimised. Parameters were also established to apply editorial SEO to new content and a Real Time SEO strategy was implemented to provide real-time coverage of the Mexican newspaper’s visibility needs in order to position it as the most read breaking news source.
