BigCommerce: What are the characteristics that differentiate it?

We tell you the differentiating features of BigCommerce and why we love this e-commerce platform.

BigCommerce: What are the characteristics that differentiate it?

In line with our commitment to offer you the best solutions for your online business, at Redegal we choose the best platforms according to the advantages we can provide you, based on features such as those offered by BigCommerce.

As a member of the BigCommerce Partner Program, we can offer one of the world’s leading Open SaaS e-commerce solutions. But what exactly is it and what are the most outstanding features of BigCommerce? Let us tell you!

What is BigCommerce?

BigCommerce is defined as “the new era of e-commerce” but are they right? Absolutely.  

While BigCommerce is an established e-commerce platform that provides software services to small and medium-sized businesses. Placing the user at the center, this solution not only stands out for its versatility, stability and scalability, but also for its wide range of advanced functionalities.

Considered the platform with the fastest evolution in the sector, it is the most recommended option because its openness and power favors the optimization of each project allowing to dedicate efforts to business growth.

What are the main features of BigCommerce?

As we have already mentioned, what differentiates BigCommerce from similar platforms is its ability to offer differentiated experiences thanks to its multiple functionalities.

So, before deciding to take the leap towards a new generation of ecommerce technologies, at Redegal we want to help you analyze some of the strategic advantages that BigCommerce offers to your business, both from a design point of view and from a conversion perspective.

Advantages of BigCommerce related to online store design

This tool, which allows you to design the online store interface easily using the drag and drop system and customize templates with HTML, CSS and JavaScript, has a great advantage for the user.

BigCommerce ensures that the online store is mobile-responsive, something that guarantees a good user experience regardless of the platform from which it is accessed.

But that is not the only strong point of BigCommerce from a design perspective. The platform is designed to facilitate Headless Commerce, that is, to allow the integration of e-commerce with CMS’s such as WordPress through APIs.

Advantages of BigCommerce related to ecommerce conversion

As we have already mentioned, the power of BigCommerce favors the optimization of each project. The Google Cloud Platform infrastructure together with the integration of Google AMP and Akamai Image Manager allow the tool to guarantee high speed on the site.

In addition to facilitating the creation of discounts and promotions and the personalization of recommendations, BigCommerce keeps the focus on users at the time of payment. Not only does it allow credit or debit card payments, but the tool also facilitates integration with Paypal, Amazon or Apple Pay. But that’s not all, BigCommerce accepts payment with more than 100 currencies, a strategic advantage that facilitates the growth and expansion of companies into other markets.

What about SEO? In terms of conversion, BigCommerce enhances the value of organic traffic by facilitating SEO optimizations such as creating customizable, search engine friendly URLs or allowing the editing of metadata and robots.txt.

Focusing on conversion, we could not forget the linking of BigCommerce with Google Analytics, Google Shopping and Google Tag Manager. Analyzing business data is essential to make decisions and evaluate the level of success of each strategy, so this platform guarantees integration with the main web analytics tools. 

Differences between Shopify and BigCommerce

Now that you know the main features of BigCommerce, it is essential to know what differentiates this e-commerce platform from other solutions available on the market.

Although the offer is very wide, we have decided to put on the table the main differences between Shopify and BigCommerce because they are the two most competitive platforms.

Thus, while Shopify is better suited for small-scale e-commerce projects, BigCommerce is not only a solution suitable for beginners, but also the best alternative for medium and large companies. 

Therefore, BigCommerce is best suited for B2B or B2C companies that have already passed that initial phase and operate at a fast growth rate and with a high volume of business. 

Now that you know the main strategic advantages of BigCommerce, do you dare to take the plunge? Especially in this case, we are pleased to be BigCommerce’s preferred partner agency in Spain and Mexico. Our team will help you boost your business with the most cutting-edge platform for small and medium-sized companies. Shall we talk?

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