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We tell you what Connectif is, what it’s for and the ways it can help your ecommerce through its web customization, the features that make this platform unique… and much more!
Have you ever entered an ecommerce site and a pop-up welcomed you by offering a discount on your first purchase? Does your favorite online store remind you of the products you have abandoned in your shopping cart?
This type of automatic and personalized responses do not happen by magic, they are the result of a marketing strategy in which Marketing Automation tools such as Connectif have a lot to do.
Do you want to know what Connectif is and how it benefits ecommerce? We’ll tell you all about it!
For its creators, Connectif is “the most powerful and usable CDXP platform for your Marketing Automation”. But are you clear on what Marketing Automation is all about?
Also known as automated marketing, it is a digital marketing resource based on automating repetitive processes and actions. There are so many advantages that the demand for this type of software continues to grow. There are a multitude of alternatives but, if we have to choose, at Redegal we are committed to Connectif. We’ll tell you why!
As we have already mentioned, Connectif is defined as a powerful CDXP platform, that is, it adds an extra utility to the Customer Data Platform, the possibility of improving the user experience of an ecommerce. To achieve this, Connectif combines AI-driven marketing automation, real-time analytics and UX optimization.
Connectif is therefore a personalization tool for ecommerce that, thanks to a simple CMS integration, allows you to interact with users in real time and through different channels at key moments of the Customer Journey. Sounds good, doesn’t it?
This Spanish platform allows the establishment of direct and unique relationships, personalizing each experience according to previously defined objectives. In addition, Connectif offers the possibility of integrating all channels of communication with the user -email, push, SMS…- and tracking their digital footprint, whether the interaction occurs anonymously or if they are identified as known.
Based on our experience, at Redegal we know that integrating Connectif to an ecommerce can take it to another level thanks to its direct influence on the Customer Journey.
In the current digital stage, ensuring good customer service and a positive impact is one of the main concerns of brands, which is why more and more are relying on this tool as a key part of their strategy. Thanks to its features, Connectif can boast multiple competitive advantages from the point of view of ecommerce growth:
As mentioned above, Connectif stands out for its great capacity for customization. Thus, this software allows you to intervene on the web or ecommerce with different tools and features:
At this point, it is worth asking what are the communication channels that Connectif allows to include in the strategy of an online business. Thus, within the omnichannel marketing functionalities we find:
However, in order to take advantage of Connectif’s full potential, it is necessary to integrate with the CMS.
One of the advantages of the tool is that it facilitates integration with the main ecommerce platforms. Through a native API, it imports all user, navigation and sales data so that you can start enjoying the benefits of marketing automation with Connectif from minute one.
Thus, it is possible to integrate Connectif with Prestashop, Magento, Shopify, WooCommerce or through Google Tag Manager. This advantage makes it adaptable to almost any type of online business and allows us to exploit all its features.
It is well known that having real-time statistics is essential information to control the conversion of a business and adjust the strategy to the needs that arise.
Thus, Connectif allows us to know the opening data of each email and the workflows with the best ROI, identify the most effective communication channels or analyze the influence of active flows in each sale.
However, harnessing the full potential of Connectif would be an almost impossible mission without a team of professionals capable of interpreting and analyzing the data.
Now that you know the advantages of Marketing Automation and all that Connectif can do for an ecommerce, do you dare to take the plunge? At Redegal we have a team with extensive experience in this type of strategy that will take your business to a new level. How far do you want to go?
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