Redegal, Google Partner Premier agency 2025
RDG 7.90 €
Generative artificial intelligence has moved beyond being a mere curiosity to become a productivity driver. With the launch of Nano Banana Pro, powered by Gemini 3 Pro, Google is redefining the rules of the game: advanced reasoning, highly polished texts and full control for brands. But in an ecosystem saturated with tools that promise miracles, where does the real differentiating value lie? It does not lie in the technology you use, but in the strategic consistency with which you implement it and the legal security you ensure.
The digital ecosystem is advancing at a dizzying pace, often leaving little room for deep reflection or organic adaptation. Just a few months ago, the sector celebrated the launch of image editors such as Nano Banana, which allowed millions of creators to sketch ideas with unprecedented ease. This progress continues with the arrival of Nano Banana Pro.
However, what once seemed like a decisive step towards democratising technology now proves insufficient for a professional environment that demands much more than immediacy. Brands need precision, consistency and, above all, a secure context in which to operate.
A few months ago, Google launched Nano Banana, the Gemini 2.5 Flash Image model. In November 2025, Nano Banana Pro arrived thanks to the evolution to Gemini 3 Pro Image. Google itself describes it as a “new state-of-the-art image generation and editing model.”
It represents a redefinition of the rules of the game, based on advanced reasoning and full control for brands. And although, from a strictly technical perspective, the leap is undeniable, at Redegal we believe it is necessary to analyse the tool and take it a step further.
Brands do not need to chase the latest technological update blindly. What they truly need is a solid strategy capable of standing the test of all of them, and we can help you achieve it.
The visual quality takes a significant leap with Nano Banana Pro, allowing images to be generated and exported in 2K and 4K resolutions. This ensures exceptional sharpness and professional-level detail, making the images ready for any use, from crisp social media posts to large-format prints without any loss of quality.
Similarly, as highlighted in the Nano Banana Pro presentation, one of the major Achilles’ heels of image generation and text rendering, appears to have been resolved. This opens up a range of possibilities for scaling international campaigns, allowing embedded text in an image, from product packaging labels to billboards, to be translated from English into Korean or Spanish while maintaining the original lighting and texture.
However, there is also a latent risk: cultural sensitivity. A translation may be linguistically perfect and yet visually inappropriate for the local cultural context. This is where human judgement becomes irreplaceable to ensure that efficiency does not come at the expense of an emotional connection with the audience.
Working is much more convenient with the Nano Banana Pro image editor, as you can make small adjustments without fear of altering everything else. It allows you to combine up to 14 reference images and maintain the identity of up to 5 reference characters.
The power of editing is now complete, thanks to enhanced localised adjustments and advanced camera controls. You have the freedom to adjust angles, modify focus, apply sophisticated colour grading, or radically transform the lighting of a scene to bring the exact vision in your mind to life.
During the early stages of generative artificial intelligence, the conversation focused almost exclusively on creativity and productivity.
However, in 2025, the context has changed radically due to the implementation of regulations such as the European AI Act and various national advertising rules. What was once a recommendation of “best practices” regarding transparency has now become an unavoidable legal obligation that directly influences both profitability and corporate reputation.
It is common to encounter excessive enthusiasm at the idea that an AI can “do the work” without a designer’s intervention, but reality usually sets in when that creativity has to pass through the legal department’s scrutiny.
At that point, the uncomfortable questions arise, questions that the tool cannot answer on its own:
Although Google has implemented technical solutions such as SynthID, an imperceptible watermark to identify AI-generated content, this is only one piece of the puzzle.
At Redegal, we understand that transparency is mandatory, which is why we work to integrate legal compliance from the very start of the creative process, ensuring that a visually striking campaign does not turn into a reputational crisis or an administrative sanction.
If we manage to navigate the legal and strategic barriers, it is fair to acknowledge that Nano Banana Pro introduces capabilities that, under expert supervision, can deliver immense value. The greatest limitation of previous models was their disconnection from reality; they functioned like a “black box” that often hallucinated data. Thanks to integration with the search engine’s knowledge base, the new tool allows, for example, the generation of infographics with accurate data or the visualisation of complex processes with astonishing technical fidelity.
The arrival of powerful technologies like Nano Banana Pro does not change our working philosophy; it reinforces it. The tool does not make the master. Faced with the promise of total automation, our value proposition focuses on strategic guidance to ensure that technology works for the business, and not the other way around.
For us, a brand’s strategy remains intrinsically human. No matter how advanced Gemini 3’s reasoning is, artificial intelligence lacks the sensitivity needed to understand the deeper nuances of your business and your audience.
We recommend using these tools to iterate and prototype at high speed, creating multiple variations of packaging or a storyboard in minutes, but never to delegate the conceptualisation of the campaign’s core message to them.
Likewise, brand consistency has become a critical challenge. Although the new model allows the combination of up to 14 visual references to maintain the identity of characters and styles, it is essential to establish strict Brand Guardrails. If we do not provide the AI with the correct assets and carefully supervise the output, we risk diluting the corporate identity in a sea of generic styles.
Nano Banana Pro marks the beginning of a stage where technical barriers have practically disappeared, leaving the spotlight entirely on strategic creativity and operational security. Nowadays, anyone can generate a visually appealing image, which means that “looking good” is no longer a differentiating competitive advantage.
The real value now lies in the ability to integrate these tools into a workflow that is legally robust, strategically coherent, and operationally efficient. You do not need someone to tell you how to use the latest Google update; you need a strategic partner like Redegal to guide you on how to leverage it so that your brand grows safely and sustainably. Shall we talk?
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