Email Marketing Strategy and Automation

Are your emails struggling to convert? Are leads going cold and your database underperforming? Do you truly understand your customers? Get better results with a robust Email Marketing and Marketing Automation strategy.

Convert leads into customers and build audience loyalty

  • Audit, consultancy and tool selection. We analyse your current situation, including workflows, segmentation, deliverability, data quality and errors, and define a clear optimisation plan. We evaluate and recommend the most efficient and scalable platform for your business through consultancy processes and RFPs.

  • Platform implementation and configuration. We set up email and marketing automation platforms, including Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Connectif and Salesforce Marketing Cloud, tailoring each to your objectives, sales funnel and business model.

  • Multichannel integration and digital ecosystem. We connect automation with CRM, ecommerce, ERP, analytics, paid media and other systems to build a coherent, integrated and fully measurable digital strategy.

  • Omnichannel strategy and unified data. We unify data from physical stores and ecommerce into a CRM or CDP to achieve a 360º view of your customer. We activate automations based on preferred channel, purchase frequency, behaviour and promotion sensitivity, creating specific workflows for online, offline or hybrid customers.

Email Marketing Strategy and Automation

Email Marketing and Automation Services

Campaign management and automated workflows

We design and activate email campaigns, newsletters, dynamic landing pages and intelligent workflows based on user behaviour, interests and funnel stage, maximising relevance, conversion and customer loyalty.

Advanced personalisation, lead scoring and nurturing

Our Marketing Automation team builds automations based on each user’s digital footprint, including products viewed, purchase frequency, interactions and intent signals. We identify hot and cold leads and deliver the right message at the right time through the right channel for both B2C and B2B audiences.

Design, copywriting and gamification

As Email Marketing experts, we design emails and campaigns with persuasive copy, customised templates and responsive layouts. We integrate gamification elements such as wheels, quizzes and giveaways to boost engagement and conversion, fully aligned with your overall marketing strategy, including Paid Media campaigns.

Conversational channels, analytics and reporting

We integrate channels like WhatsApp Business and chatbots into your automation workflows. We track opens, CTR, conversions and overall performance through customised reporting, continuously recommending improvements based on data insights.

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