Shopify: What it is and how to maximise your sales

Selling online has never been easier… or more competitive. If you already know what Shopify is and how to sell on this platform, you’ll understand why it has become one of the most popular options for creating an online store. Shopify stands out for being accessible, quick to set up, and requiring no advanced technical knowledge. However, opening a Shopify store doesn’t automatically guarantee the success of your business.

One of the most common mistakes is believing that uploading products and waiting for sales is enough, but no, it isn’t . That’s where the real value of working with a consulting firm specialising in this tool like Redegal comes in.

Stay tuned for this post to learn what Shopify is, how to integrate it for profitable and effective sales, and what strategies will help your brand stand out in an increasingly competitive market.

What is Shopify? 

Shopify is an e-commerce platform that has democratised e-commerce and boosted the reach of any business . Today, any brand, from an artisanal company to a large fashion company, can open an e-commerce site in just a few hours thanks to this CMS (Content Management System). 

If you’re thinking about choosing Shopify, some of its advantages are its intuitive dashboard, clean templates, and hundreds of apps to customise the experience. The integrated payment system works right out of the box, and logistics can be seamlessly connected. We know this from experience.

What is Shopify for and what does it offer? 

On a technical level, Shopify offers a number of features that make it a solid choice for both beginners and businesses looking to scale :

• Customisable themes . You can choose from hundreds of responsive templates and edit them using the visual editor or directly with Liquid, its template language.
• Inventory management . Allows you to monitor stock levels in real time, including product variants, size and color combinations, and low-stock notifications.
• Payment gateways . Native integration with Shopify Payments, plus support for PayPal, Stripe, Apple Pay, Google Pay, and over 100 other payment methods.
• Optimised checkout . Simplified checkout process with one-click payment, discount codes, cross-selling, and personalised checkout flow.
• Integrated SEO . It allows you to generate user-friendly URL structures, edit metadata, create customisable automatic sitemaps, and optimise loading speed.
• Integrated blog . Useful for publishing content that attracts organic traffic and reinforces your brand strategy without having to manage two separate environments.
• Spanish interface : The popularity of this CMS has allowed Shopify to be available in Spanish, even though the company’s headquarters are in Canada.
• Marketing tools . Email marketing, abandoned cart recovery, integration with Google Ads, Facebook Ads, social media, and marketplaces.
• Support for ecommerce personalisation tools, such as Connectif , which allows you to further refine your sales funnels in an integrated way.
• Analytics and Reports . Dashboard with key metrics, product reports, customer insights, sales behaviour, and conversion funnels.
• App Store . Thousands of apps available for all kinds of additional features: reviews, automations, loyalty programs, subscriptions, etc.
• PWA support . Ability to create high-speed mobile experiences that mimic native apps.

Simplicity is what Shopify sells and it delivers. But a functional store is not the same as a store that actually sells. Success depends on strategy, visibility, branding, user experience, and effective digital marketing. Redegal can help you boost your brand with services. 

What they don’t tell you (and you need to know)

Setting up the store is the first step. But then comes the hard part: attracting visitors, converting them into sales, achieving repeat sales, and growing month after month. Without a clear strategy , what seemed like a promising business ends up being a pretty website with irrelevant traffic.

And it’s not about getting more clicks. It’s about getting the right clicks. Ensuring that the people who come in are interested, find what they’re looking for, trust your brand, and purchase seamlessly. To achieve that, you need to master many areas at once: SEO , digital advertising , analytics , conversion-focused design, content , automation, logistics… Does that sound overwhelming? It is, if you do it alone, but Redegal can accompany you on that journey. Shall we talk?

Selling on Shopify: Tips to Get Real Results

This is where working with a full-digital consultancy like Redegal makes the difference. We’re not just talking about someone who simply “sets up your store.” We’re a strategic partner who understands your market, your products, and how to convert technology into real sales.

Redegal doesn’t start by asking you what template you like. It starts by asking you who your ideal customer is, how much you want to sell, where you are today, and what you need to adjust to get there . From there, we build everything to make it work: from visual design to acquisition campaigns, including mobile experience, technical SEO, and integration with your logistics systems.

At Redegal, we don’t just execute. We think, we propose, we measure, and we improve. We provide you with the team without having to hire one, and we give you focus when there are too many options on the table.

What happens when the Shopify strategy goes well?

The impact of an expert team shows. A Shopify store that performs well loads fast, has compelling copy, appealing images, smooth navigation, and marketing campaigns aimed at the right people.

Traffic starts to grow, but the important thing is that sales do too . And not just once: consistently, measurably, and with room for improvement.

Instead of relying solely on discounts to sell, your brand starts to gain value in its own right. The customer experience improves. The repeat purchase rate increases. And you can focus on growing your business , not on putting out technical fires or reviewing why your ads aren’t converting.

What if you already have an ecommerce site with Shopify?

Perfect. There’s no need to start from scratch. Redegal also works with digital businesses that are already up and running but need to evolve. Sometimes the problem isn’t the product itself, but rather how it’s presented, how traffic is distributed, or how the sales funnel is configured. Perhaps you need to review your advertising strategy, improve SEO, better integrate logistics, or redesign your checkout.

A team like Redegal can audit your current store, pinpoint key issues, and recommend improvements that have a direct impact on your bottom line.It’s not about changing for the sake of changing, but rather fine-tuning what you already have.

Is Shopify worth investing in?

Yes, because what’s at stake is the performance of your digital business . 

Investing in a digital consulting firm often seems like an expense, but when done thoughtfully, it ends up being one of the best business decisions. 

If a good strategy allows you to sell 30%, 50%, or even 100% more after a few months, the return pays for itself. Plus, you gain efficiency: less time solving problems and more time scaling what works. You’re buying growth .

Shopify + Redegal: A combination that works

Shopify is an excellent tool. Redegal is the team that knows how to run it well. Together, we turn an online store into a solid business . If you’re just starting out, we’ll help you build on the right foundation. If you’re already up and running, we’ll give you the push to take it to the next level.

Because it’s not about selling for the sake of selling. It’s about building something that grows, is profitable, and is sustainable over time. And for that, you need much more than a platform. You need vision, strategy, and professional execution.

Are you ready to stop improvising with your store and start selling for real? Shall we talk?