Redegal, Google Partner Premier agency 2025
Still think Black Friday is just a day of discounts? Think again. $10.8 billion in online sales, up 10.2% year-over-year, and 5.5 million more people in physical stores in 2024 prove it’s the peak consumer season of the year (Spring GDS). For some online businesses, this event accounts for more than half of their annual revenue.
And is your e-commerce site ready to break records? Prepare a 360-degree digital marketing strategy based on the recommendations we share in this post. Make this Black Friday 2025 unforgettable and close with a Cyber Monday with maximum sales.
When is Black Friday in 2025?
Mark your calendar for Friday, November 28, 2025 , the official date of Black Friday. As is tradition, this long-awaited day of deals falls right after Thanksgiving in the United States.
However, it’s key to understand that promotions are no longer limited to a single day. The concept of ” Black Week ” has become established, and many retailers extend their discounts throughout the entire week.
Diseña estrategias de comunicación infalibles para Black Friday
Below, we’ll analyse the key factors for success during Black Friday , identifying the key aspects you should focus your marketing strategy on so your online business can successfully complete the campaign.
Adapt and coordinate your communication channels
Planning is everything. In fact, Google search analyses indicate that consumers are showing interest in Black Friday deals earlier and earlier, with the first ones appearing in early November. ”
Therefore, a basic premise for success during this period is to communicate in advance , clearly, and concisely the discounts or benefits offered by your business, whether it’s an online or physical store.
Web design
Although the use of smartphones and mobile apps for shopping is increasing , the website remains key. Therefore, it’s advisable to incorporate some changes to your website’s homepage :
- Add a special header or pop -up window to inform people about available discounts. For example: BLACK FRIDAY: UP TO 50% OFF EVERYTHING! FREE SHIPPING!
- Countdown timers to see how much time is left until discounts are activated or expire have proven to be very useful. The reason? They generate urgency among users and compel them to complete their purchase. In addition to placing them on the home page, you can go a step further and add small counters to specific product listings that have a very limited-time offer. An example might be: “Flash Offer valid for the next 2 hours.”
- During Black Friday, users often feel overwhelmed by the sheer number of options. Make their job easier by creating a section with the most popular products or the most attractive offers. It can also be helpful to share simple guides like “Gifts under €50” or “Get a head start on your Christmas shopping.” This simplifies the purchasing decision and increases the shopping cart value.
Extra tip : It can also be helpful to create a specific landing page , or more (if appropriate for the type of product or service you sell), since you can reuse them in future campaigns, making them easier to improve and adapt.
On the other hand, if you offer a very broad product catalog, focus on advertising and remarketing ads, as we recommend below.
Email marketing
What can you do in terms of email marketing ? Writing and sending a targeted newsletter will be key to strengthening your business’s sales and their relevance this Black Friday.
You can also communicate extended return periods, if applicable. Send it to your existing database, and also automate your email manager to send promotions to new visitors who visit your website during Black Friday . You can do the same as a reminder to try to win back those shoppers who abandon a cart halfway through .
Social networks
It’s essential to tailor all your social media channels to the event in question because they’re an important source of traffic.
In the weeks leading up to the sale, change your social media header image so your followers are alerted to the start of discounts and are the first to access them.
Remember that this is one of the busiest sales periods of the year; don’t leave any room for improvisation. Plan your posts with a calendar that you’ll share on your social media, including the most notable benefits and the products or services with the biggest discounts or the ones you expect to sell the most. This way, you can focus your efforts on answering users’ questions and concerns and managing any issues that may arise.
Organic positioning through SEO
To ensure your business page appears among the top search results for Black Friday deals on products offered on your ecommerce website , you need to create the page months in advance.
You’ll also need to have specific pages created with sufficient information about product offers, how they work, the periods, etc. It’s a good idea to take advantage of the periods before and after Black Friday to collect leads using forms and leverage the positioning you’ve achieved to nurture your business for the rest of the year.
We’ll cover all the SEO strategies for Black Friday 2025 in this other article. Don’t miss it! You can also consult our SEO team to get the most out of your ecommerce in Google and other search engine results. We create cyclical and customised update strategies that help maximise purchases and refine conversion funnels.
How to appear in searches with AI?
An important channel this Black Friday 2025 is AI-powered searches. Adapting your ecommerce SEO strategy to show you recommendations for user queries through AI Overviews , GPT Chat , and more is a key step.
Check that AIs can access and read your content. When creating content, try to create a clear and accessible structure or optimise your EEAT (Expertise, Knowledge, Authority, Trustworthiness).
Hosting and web development, beware of traffic
You should keep in mind that if the communication strategy you implement has the expected effect, your website will receive a much higher volume of traffic than usual, and therefore, your e-commerce site must be prepared to accommodate all these unusual users.
So don’t forget to:
- Check that the hosting is ready to handle an increase in traffic.
- Make sure your online store is working properly (landing page, broken links, checkout process, etc.) and that its architecture and elements incorporated for Black Friday are adapted to both desktop and mobile versions.
- Check its speed because if it’s slow or doesn’t load properly, users will abandon it prematurely and you’ll lose sales.
Online advertising campaigns
The final strategic pillar for increasing your sales is based on online advertising . At Redegal, we have earned recognition as a Google Premier Partner agency for the fourth consecutive year thanks to the results achieved by our Paid Media team.
To achieve the best results from your advertising campaigns, keep the following tips in mind:
- Select the keywords you want to bid on to focus on the products you’re most interested in selling. If highly competitive, generic keywords are out of your budget, focus your resources on promoting more specific, targeted terms. A good alternative is to use brand names (since brand searches outnumber product searches), or add terms related to “coupons” or “discounts.”
- Include dynamic remarketing ads to show shoppers products they’ve already shown interest in. This will allow you to increase your sales and close abandoned carts. At Redegal, we’ve created a guide to reduce this cart abandonment rate. In this sense, it will be important to pay attention to segmentation during the weeks leading up to Black Friday, generating audiences based on certain behaviours, such as adding items to a cart or wishlist .
- A well-executed Meta Ads strategy will not only multiply the reach of your promotions, but will also be key to guiding users from discovery to final purchase.
Don’t forget the packaging
In the flurry of Black Friday discounts and massive shipping, it’s easy to underestimate the power of packaging as a marketing tool .
Careful, attractive packaging that reflects your company’s identity isn’t an expense, but a crucial investment in the customer experience. Consider the unboxing experience , as a well-presented package can transform a simple delivery into a memorable moment, worthy of sharing on social media and setting you apart from competitors who simply sent a box.
Black Friday is a unique opportunity for your ecommerce
It’s important to keep in mind that the importance of Black Friday lies not only in the possibility of increasing your sales, but also in its ability to attract and retain buyers ahead of the Christmas campaign.
To provide the best service possible, keep a close eye on your sales channels, be flexible with shipping and returns, and aim to deliver exceptional customer support.
Black Friday 2025 is just around the corner, and everyone is already searching for their desired products, comparing prices, and planning their purchases. Is your ecommerce store ready? Our team is ready to help you stay ahead of the curve and ensure that users not only repeat purchases, but also recommend you. Shall we talk?
