How to sell more on Valentine’s Day 2026

For 2026, Valentine’s Day will continue to be a key economic driver for brands. UK market data shows that consumers spent over £962 million on food and gifts for Valentine’s Day 2025, while European reports indicate significant average spending per person in countries like France (€105.5), Germany (€98), and Italy (€85). These figures confirm that having a well‑defined marketing strategy for February 14 is more important than ever to capture attention and drive sales during this season. 

Brands that plan ahead, personalise their messages and create emotional offers manage to stand out in an increasingly saturated market.

In this post, we reveal nine practical and effective strategies to sell more on Valentine’s Day, designed to be implemented directly and focused on maximising your results during this key campaign.

9 marketing strategies to sell on Valentine’s Day

If you want your brand to be the chosen one on this special day, you need Valentine’s Day marketing actions that genuinely connect your brand with your audience. Here are nine ideas to help you make the perfect match:

Create segmented gift guides

Your customers, or people who have just discovered your brand, will appreciate having the gift choice made easier for them. A better shopping experience translates directly into a higher likelihood of conversion. That is why one of the best Valentine’s Day sales ideas is to create collections or gift guides based on different profiles.

How can you do this? By grouping your products into customer-focused categories, for example:

• “For technology lovers”
• “For those who train at home”
• “Gifts under X pounds/Euros”.

This approach reduces friction in the purchasing decision and helps users quickly find an option that matches what they are looking for.In addition, presenting a well-organised catalogue can increase the average order value, as it encourages customers to explore related products. Make sure these guides or sections are easy to find on your website and have an attractive visual design, created to support the undecided shopper who wants to find the perfect gift without spending hours browsing.

Invest in special packaging for the occasion

An image is worth a thousand words. Offering special packaging, a themed box that we can help you design, including a product sample, or even giving customers the option to add a personalised note for free can be the deciding factor when choosing your store over the competition. These small details add value to your brand and enhance the user’s perception of it.

Implement cross selling promotions

Why sell just one product when you can sell a complete experience? Create bundles that combine complementary items, such as a perfume with a body lotion, a book with a scented candle, or trainers with a T shirt. These bundles simplify the purchasing decision and increase your profits.

This way, customers feel they are getting added value, while you move more inventory in a single transaction.

Emotional and personalised email marketing

Use your database to segment and send messages that connect with each customer’s story. In your email marketing campaign, you can remind them of what they bought last Valentine’s Day or suggest complementary products based on their current tastes and behaviours. This level of personalisation increases message relevance and significantly improves conversion rates.

Marketing Automation to recover sales

Valentine’s Day marketing actions should be supported by a solid and well designed automation flow. Using a marketing CRM allows you to trigger email sequences based on users’ historical behaviour, increasing the relevance of each interaction. For example, an abandoned cart recovery sequence with a specific Valentine’s Day incentive can help you recover lost sales.

Keep in mind that people are especially indecisive at this time of year, abandoning up to 76 percent of shopping carts, according to Mailchimp.

Extra tip: working on lead scoring is essential. Users who have interacted with your Valentine’s Day campaigns should receive follow up communications. Personalisation needs to go beyond just using a name, try to include product recommendations based on items they have previously viewed

Optimise your SEO for seasonal searches

To sell on Valentine’s Day, you first need to be found. Make sure you optimise your product pages and page titles through a solid SEO strategy. This groundwork is essential to capture search intent during a period of high demand.

In addition, create content aimed at answering users’ most common questions at this time of year. By ranking informative content, you will attract qualified traffic that is in the consideration phase and naturally redirect it to your product pages, guiding users through the buying process without being intrusive.

Influencer marketing strategy

You do not need to collaborate with influencers who have millions of followers, but rather with profiles that have a loyal community and a style that fits naturally with your brand. Affinity and credibility matter more than audience size, especially in campaigns like Valentine’s Day.

Micro influencers and nano influencers tend to achieve higher engagement rates and generate a stronger sense of closeness and trust. An authentic recommendation in a short video can be far more persuasive, as it connects through real experience.

Use a landing page for the event

If you want shoppers to focus on your Valentine’s Day 2026 promotions, a good way to direct their attention to the campaign theme is by creating dedicated landing pages that include a form to complete.

At Redegal, we offer a landing page design and optimisation service to help you attract more customers and ensure your marketing campaign is a success.

Post Valentine´s Day 2026 customer retention

The campaign does not end on 14 February. The final Valentine’s Day marketing action is the post purchase flow. Setting up a satisfaction trigger 48 hours after delivery helps identify potential issues before they turn into negative reviews or returns.

From there, it is essential to automate a lead nurturing flow aimed at reactivating the customer on future key dates, such as Mother’s Day. By having captured valuable data about the type of buyer, their interests and their spending level, you can personalise future offers, improve the customer experience and optimise acquisition costs by making the most of an already qualified database.

Valentine’s Day is just one date, but relationships with your customers can last all year. If you want to design a marketing strategy that not only drives sales on 14 February, but also boosts acquisition, retention and business growth, Redegal can help. We analyse your objectives, your audience and your channels to create campaigns that truly convert. Shall we talk?