Redegal, Google Partner Premier agency 2025
Artificial intelligence continues to advance in search engines. This time with the arrival of Google’s AI Mode. This new development is changing the way users find and search for information, and how they can find your brand. This isn’t just a new Google feature, but a revamped interface and a different way of interacting.
But what does the arrival of Google AI Mode mean for your brand and its SEO strategy? We share what Google AI is, how it affects your brand’s web positioning, and what strategies to start implementing so your brand doesn’t lose clicks or visitors.
What is Google AI Mode?
Google’s AI Mode is an immersive, conversational search experience powered by a customised version of its Gemini artificial intelligence model. It allows users to ask more complex queries, include images or voice, and maintain an ongoing dialogue with the searcher to refine responses.
In Google’s words , it is their “most powerful AI-powered search experience ever,” designed to understand exactly what you are looking for, no matter how complex, and provide a fast, detailed answer.
The key to its operation is a query decomposition technique. What does this mean? When you ask a complex question, AI Mode breaks it down into subtopics and launches multiple simultaneous searches . This allows it to delve deeper into the web and offer you highly relevant content that answers your question.
Where does Google AI Mode appear?
On the far left of the top search results bar (SERP) on both desktop and mobile. Or what Google also calls the omnibox . Once activated, the interface changes, and you access the chat environment to delve deeper into the user’s query. You’ll also have the option to perform a search in the search engine and switch to the AI mode section.
AI Mode vs. AI Overviews: What’s the difference?
It is important not to confuse these two concepts:
- AI Mode : This is the new conversational search interface, providing a different way to search in a separate tab of the search engine,, like how we used to have the “Images”, “Videos” etc. sections. It is generative AI.
For example, you can focus on transactional searches within e-commerce. A user might search for “Help me find running shoe options for a 10K race.”
- Artificial Intelligence Overview: These are AI-generated summaries that appear within traditional search engines. Unlike traditional featured snippets, they synthesise information from multiple web sources and link back to the original sites. It’s an IA built into the search engine itself.
How does AI Mode affect SEO and other channels?
The launch of AI Mode represents a significant shift. The goal, as with the implementation of AI Overview and other AI-powered search engines, is not just to get a click from a list of results, but to become a trusted source for AI, in this case, Google. These are the direct implications:
- Visibility and traffic : With AI Mode search, many users will get their answers without leaving this tab, meaning they may not visit your website, which could reduce traffic from other channels.
However, on a very positive note, according to Google , since the introduction of AI Overviews or AI Mode to the search engine, the average click quality has increased . They add that people are searching more and asking questions that are often longer and more complex. This means they are seeing more links than before, and there are more opportunities for websites to appear and receive clicks.
- Analytics and measurement : Currently, Google Search Console doesn’t allow you to filter impressions or clicks to determine whether they come from traditional search, AI Overviews, or AI Mode. This lack of clear attribution is one of the biggest challenges for industry professionals.
- Content strategy : SEO remains fundamental; the strategy continues to evolve, as it does with every search engine algorithm change. Now more than ever, originality, readability, authority, and clear content organisation are key.
According to Google, AI Mode users are now asking questions two to three times longer than those in traditional search, demonstrating a clear shift toward conversational intent.
How to adapt your SEO strategy for AI?
For your SEO strategy, as highlighted previously, when hablar de LLMO , to continue working and achieving results in the face of the rise of AI, you must continue focusing on the content in detail, as well as the website’s authority and structure.
Try to focus on your users’ questions. Keyword research can be beneficial .Implement structured brand schema, refresh your evergreen content, and strengthen your site’s linking. These basics should already be part of your ongoing SEO efforts. These actions are now more important than ever.
A key step will be to monitor and measure signals beyond traffic to see if AI classifies your content as a reliable source.
How to measure Google AI Mode traffic?
Right now, direct measurement is limited until new filters are released in Google Search Console or it is collected differently in Google Analytics.
Remember that traffic coming from AI Mode will likely be higher quality, as we mentioned. Users will have gone through more filters and will have a clearer intent. Make sure you have a conversion strategy to make the most of these visits.
Do you want your brand to be among the top mentions in Google’s AI Mode? Our SEO team is constantly evolving to ensure your company appears on all search engines. Shall we talk?
