{"id":5725,"date":"2017-11-10T13:16:04","date_gmt":"2017-11-10T13:16:04","guid":{"rendered":"https:\/\/www.redegal.com\/?p=5725"},"modified":"2021-11-20T15:08:00","modified_gmt":"2021-11-20T14:08:00","slug":"hubspot-primer-evento-espana","status":"publish","type":"post","link":"https:\/\/www.redegal.com\/es\/blog\/hubspot-primer-evento-espana\/","title":{"rendered":"HubSpot nos invita a su primer evento en Espa\u00f1a"},"content":{"rendered":"<p style=\"text-align: left;\">El pasado martes, 7 de noviembre,\u00a0<a href=\"https:\/\/www.hubspot.es\/\"><strong>HubSpot<\/strong><\/a>\u00a0organizaba su primer evento en Espa\u00f1a, el \u00b7<strong>#GrowWithHubSpot<\/strong>. As\u00ed que, por una vez, nuestra Social Media Consultant, Luc\u00eda Velasco, cambi\u00f3 las oficinas de Redegal de Claudio Coello por el Palacio Neptuno de Madrid, lugar escogido por la empresa brit\u00e1nica para su presentaci\u00f3n en la capital espa\u00f1ola.<\/p>\n<p style=\"text-align: left;\">En ocasiones es necesario hacer un alto en el camino y dejar de lado nuestra lista de tareas pendientes para coger papel y bol\u00edgrafo, poner los cinco sentidos en iniciativas como esta y <strong>aprender<\/strong>. Al final, es fundamental reciclarse para ser capaces, como empresa, de ofrecer a nuestros clientes la mejor soluci\u00f3n a sus necesidades y problemas.<\/p>\n<p style=\"text-align: left;\"><strong>HubSpot<\/strong>\u00a0es una empresa de marketing digital y anal\u00edtica web con doce a\u00f1os de vida que ofrece software para SEO,\u00a0anal\u00edtica, Social Media, blogs, landing pages, email marketing, automatizaci\u00f3n y gesti\u00f3n de contenidos para dise\u00f1ar y publicar p\u00e1ginas web. Es una\u00a0plataforma que cree firmemente que los esfuerzos deben centrarse en el usuario\u00a0y en la generaci\u00f3n de contenidos de valor. Es, en definitiva, una fiel defensora del <strong>Inbound Marketing<\/strong>. Y precisamente para hablarnos de Inbound nos convocaron hace algunos d\u00edas.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/redegal.com\/wp-content\/uploads\/2017\/11\/hubspot5-1024x576.jpg\" alt=\"redegal-hubspot\" \/><\/p>\n<p style=\"text-align: left;\">El encargado de abrir el evento fue, ni m\u00e1s ni menos, que el CEO y cofundador de HubSpot, <strong>Brian Halligan<\/strong>; para despu\u00e9s dar paso a <a href=\"https:\/\/www.linkedin.com\/in\/lauramartinezmolera\/\">Laura Mart\u00ednez<\/a>, Marketing Manager para Latinoam\u00e9rica; <a href=\"https:\/\/www.linkedin.com\/in\/carlosmartinmartinez\/\">Carlos Mart\u00edn<\/a>, Sales Manager, y <a href=\"https:\/\/www.linkedin.com\/in\/joaquin-flores-dorado-3129211a\/\">Joaqu\u00edn Flores<\/a>, Territory Manager para Espa\u00f1a y Portugal.<\/p>\n<p style=\"text-align: left;\">Durante las m\u00e1s de tres horas que dur\u00f3 el acto, pudimos conocer c\u00f3mo naci\u00f3 y evolucion\u00f3 la empresa, aprender m\u00e1s sobre la <strong>metodolog\u00eda Inbound<\/strong> que dominan, aplican y defienden y charlar distendidamente con otros invitados al evento sobre el desarrollo del mismo y las tendencias del sector.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5729\" src=\"https:\/\/redegal.com\/wp-content\/uploads\/2017\/11\/HUBSPOT-3-1024x576.jpg\" alt=\"redegal-hubspot\" width=\"840\" height=\"473\" srcset=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2017\/11\/HUBSPOT-3-1024x576.jpg 1024w, https:\/\/www.redegal.com\/wp-content\/uploads\/2017\/11\/HUBSPOT-3-300x169.jpg 300w, https:\/\/www.redegal.com\/wp-content\/uploads\/2017\/11\/HUBSPOT-3-768x432.jpg 768w, https:\/\/www.redegal.com\/wp-content\/uploads\/2017\/11\/HUBSPOT-3-120x68.jpg 120w, https:\/\/www.redegal.com\/wp-content\/uploads\/2017\/11\/HUBSPOT-3.jpg 1200w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p style=\"text-align: left;\">Para los que no lo sepan, el <strong>Inbound Marketing<\/strong> es una filosof\u00eda y una metodolog\u00eda que, a trav\u00e9s de diferentes canales, busca captar al usuario con un coste m\u00ednimo, ofreci\u00e9ndole contenido \u00fatil, que le resulte interesante y que le aporte valor&#8230; en lugar de presionarlo para que compre nuestro producto o servicio, algo muy propio del Marketing Tradicional. El Inbound es un proceso a medio y largo plazo que defiende que las marcas no deben interrumpir a los usuarios sino tratar de conocerlos mejor, ofrecerles contenido de valor y ayudarlos a satisfacer sus necesidades. \u00bfEl objetivo? Convertirlos en <strong>prescriptores<\/strong> de nuestra marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado martes, 7 de noviembre,\u00a0HubSpot\u00a0organizaba su primer evento en Espa\u00f1a, el \u00b7#GrowWithHubSpot. As\u00ed que, por una vez, nuestra Social Media Consultant, Luc\u00eda Velasco, cambi\u00f3 las oficinas de Redegal de Claudio Coello por el Palacio Neptuno de Madrid, lugar escogido por la empresa brit\u00e1nica para su presentaci\u00f3n en la capital espa\u00f1ola. En ocasiones es necesario [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22,28],"tags":[],"class_list":["post-5725","post","type-post","status-publish","format-standard","hentry","category-espana","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot nos invita a su primer evento en Espa\u00f1a - Redegal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redegal.com\/es\/blog\/hubspot-primer-evento-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot nos invita a su primer evento en Espa\u00f1a - Redegal\" \/>\n<meta property=\"og:description\" content=\"El pasado martes, 7 de noviembre,\u00a0HubSpot\u00a0organizaba su primer evento en Espa\u00f1a, el \u00b7#GrowWithHubSpot. 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