{"id":66,"date":"2021-10-28T21:39:54","date_gmt":"2021-10-28T19:39:54","guid":{"rendered":"https:\/\/redegal3.des2.net\/?post_type=clientes&#038;p=66"},"modified":"2023-07-31T10:55:32","modified_gmt":"2023-07-31T08:55:32","slug":"chopo","status":"publish","type":"casos-de-exito","link":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/","title":{"rendered":"Caso de \u00e9xito Chopo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading title-section\">As\u00ed ayudamos a Chopo a digitalizar su negocio<\/h2>\n\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\">Chopo, el laboratorio m\u00e9dico de referencia en M\u00e9xico<\/h3>\n\n\n\n<p>Laboratorio M\u00e9dico del Chopo es el laboratorio m\u00e1s importante de M\u00e9xico, con m\u00e1s de 330 sucursales y 27 centros especializados repartidos por todo el pa\u00eds. Entre los m\u00e1s de 2.500 estudios diferentes de imagenolog\u00eda y laboratorio que ofrecen, uno de sus servicios m\u00e1s demandados son las pruebas de Covid-19.<\/p>\n\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\">El paso del offline al online de Chopo<\/h3>\n\n\n\n<p>Antes de plantearse el gran salto al mundo digital, Chopo contaba con una web muy orientada a la promoci\u00f3n de su laboratorio en medios convencionales. Su p\u00e1gina web permit\u00eda la descarga de cupones y la consulta de precios y ofertas en distintas pruebas diagn\u00f3sticas, pero no era posible realizar reservas o compras online. Chopo conf\u00eda en Redegal el desarrollo de su nueva p\u00e1gina web y tienda online para incrementar sus ventas gracias a este nuevo canal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\">Una nueva tienda online Magento<\/h3>\n\n\n\n<p>Tras analizar las necesidades y objetivos de Chopo con su tienda online, determinamos que la plataforma de eCommerce m\u00e1s adecuada era <a href=\"https:\/\/www.redegal.com\/es\/tecnologias\/magento\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento<\/a>. El equipo de Redegal realiz\u00f3 distintos dise\u00f1os para comenzar el desarrollo del eCommerce, con foco en los dispositivos m\u00f3viles y en garantizar la privacidad y seguridad de los datos de las personas usuarias del servicio. La irrupci\u00f3n de la pandemia de Covid-19 hizo que el desarrollo tambi\u00e9n incluyese una secci\u00f3n espec\u00edfica para los tests PCR y de ant\u00edgenos que permit\u00eda gestionar el servicio de citas a domicilio con las citas en laboratorio.<\/p>\n","protected":false},"featured_media":11899,"template":"","cat_clientes":[],"class_list":["post-66","casos-de-exito","type-casos-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito en Magento: la tienda de Chopo | Redegal<\/title>\n<meta name=\"description\" content=\"Compartimos contigo el caso de \u00e9xito en Magento de Chopo: las claves del paso de tienda offline al e-commerce. \u00a1Desc\u00fabrelo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito en Magento: la tienda de Chopo | Redegal\" \/>\n<meta property=\"og:description\" content=\"Compartimos contigo el caso de \u00e9xito en Magento de Chopo: las claves del paso de tienda offline al e-commerce. \u00a1Desc\u00fabrelo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/\" \/>\n<meta property=\"og:site_name\" content=\"Redegal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/Redegal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T08:55:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/\",\"url\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/\",\"name\":\"Caso de \u00e9xito en Magento: la tienda de Chopo | Redegal\",\"isPartOf\":{\"@id\":\"https:\/\/www.redegal.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg\",\"datePublished\":\"2021-10-28T19:39:54+00:00\",\"dateModified\":\"2023-07-31T08:55:32+00:00\",\"description\":\"Compartimos contigo el caso de \u00e9xito en Magento de Chopo: las claves del paso de tienda offline al e-commerce. \u00a1Desc\u00fabrelo!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#primaryimage\",\"url\":\"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg\",\"contentUrl\":\"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg\",\"width\":940,\"height\":824},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.redegal.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00c9xito\",\"item\":\"https:\/\/www.redegal.com\/es\/casos-de-exito\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Caso de \u00e9xito Chopo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.redegal.com\/es\/#website\",\"url\":\"https:\/\/www.redegal.com\/es\/\",\"name\":\"Redegal\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.redegal.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.redegal.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.redegal.com\/es\/#organization\",\"name\":\"Redegal\",\"url\":\"https:\/\/www.redegal.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.redegal.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/05\/Logo-Redegal.svg\",\"contentUrl\":\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/05\/Logo-Redegal.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Redegal\"},\"image\":{\"@id\":\"https:\/\/www.redegal.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/Redegal\/\",\"https:\/\/www.instagram.com\/_redegal\/\",\"https:\/\/www.linkedin.com\/company\/redegal\/\",\"https:\/\/www.youtube.com\/channel\/UCDXwbtEULPIYV2I1ugDzeUw\",\"https:\/\/x.com\/redegal\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caso de \u00e9xito en Magento: la tienda de Chopo | Redegal","description":"Compartimos contigo el caso de \u00e9xito en Magento de Chopo: las claves del paso de tienda offline al e-commerce. \u00a1Desc\u00fabrelo!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/","og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito en Magento: la tienda de Chopo | Redegal","og_description":"Compartimos contigo el caso de \u00e9xito en Magento de Chopo: las claves del paso de tienda offline al e-commerce. \u00a1Desc\u00fabrelo!","og_url":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/","og_site_name":"Redegal","article_publisher":"https:\/\/facebook.com\/Redegal\/","article_modified_time":"2023-07-31T08:55:32+00:00","og_image":[{"width":940,"height":824,"url":"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/","url":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/","name":"Caso de \u00e9xito en Magento: la tienda de Chopo | Redegal","isPartOf":{"@id":"https:\/\/www.redegal.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#primaryimage"},"image":{"@id":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg","datePublished":"2021-10-28T19:39:54+00:00","dateModified":"2023-07-31T08:55:32+00:00","description":"Compartimos contigo el caso de \u00e9xito en Magento de Chopo: las claves del paso de tienda offline al e-commerce. \u00a1Desc\u00fabrelo!","breadcrumb":{"@id":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#primaryimage","url":"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg","contentUrl":"https:\/\/www.redegal.com\/wp-content\/uploads\/2023\/07\/caso-exito-chopo.jpg","width":940,"height":824},{"@type":"BreadcrumbList","@id":"https:\/\/www.redegal.com\/es\/casos-de-exito\/chopo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.redegal.com\/es\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00c9xito","item":"https:\/\/www.redegal.com\/es\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Caso de \u00e9xito Chopo"}]},{"@type":"WebSite","@id":"https:\/\/www.redegal.com\/es\/#website","url":"https:\/\/www.redegal.com\/es\/","name":"Redegal","description":"","publisher":{"@id":"https:\/\/www.redegal.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redegal.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.redegal.com\/es\/#organization","name":"Redegal","url":"https:\/\/www.redegal.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.redegal.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/05\/Logo-Redegal.svg","contentUrl":"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/05\/Logo-Redegal.svg","width":"1024","height":"1024","caption":"Redegal"},"image":{"@id":"https:\/\/www.redegal.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/Redegal\/","https:\/\/www.instagram.com\/_redegal\/","https:\/\/www.linkedin.com\/company\/redegal\/","https:\/\/www.youtube.com\/channel\/UCDXwbtEULPIYV2I1ugDzeUw","https:\/\/x.com\/redegal"]}]}},"_links":{"self":[{"href":"https:\/\/www.redegal.com\/es\/wp-json\/wp\/v2\/casos-de-exito\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redegal.com\/es\/wp-json\/wp\/v2\/casos-de-exito"}],"about":[{"href":"https:\/\/www.redegal.com\/es\/wp-json\/wp\/v2\/types\/casos-de-exito"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redegal.com\/es\/wp-json\/wp\/v2\/media\/11899"}],"wp:attachment":[{"href":"https:\/\/www.redegal.com\/es\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"cat_clientes","embeddable":true,"href":"https:\/\/www.redegal.com\/es\/wp-json\/wp\/v2\/cat_clientes?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}