{"id":16677,"date":"2025-09-17T17:11:01","date_gmt":"2025-09-17T15:11:01","guid":{"rendered":"https:\/\/www.redegal.com\/?post_type=casos-de-exito&#038;p=16677"},"modified":"2025-09-17T17:43:54","modified_gmt":"2025-09-17T15:43:54","slug":"caso-de-exito-gocco","status":"publish","type":"casos-de-exito","link":"https:\/\/www.redegal.com\/es\/casos-de-exito\/caso-de-exito-gocco\/","title":{"rendered":"Caso de \u00e9xito Gocco"},"content":{"rendered":"<h2 class=\"wp-block-heading title-section\">As\u00ed ayudamos a Gocco a crecer<\/h2>\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\"><strong>Datos que impulsan el crecimiento<\/strong><\/h3>\n\n\n<p>Una de nuestras primeras acciones fue una nueva implementaci\u00f3n y una serie de ajustes en la medici\u00f3n del sitio web. Gracias a ello, logramos un aumento en el volumen y calidad de los datos recopilados, lo que nos permiti\u00f3 tomar decisiones m\u00e1s precisas y estrat\u00e9gicas. <\/p>\n\n\n\n<p>Se consigui\u00f3 reducir el porcentaje de discrepancia en las ventas, garantizando una atribuci\u00f3n de datos m\u00e1s precisa. Tambi\u00e9n, se increment\u00f3 notablemente el n\u00famero de eventos y la informaci\u00f3n recopilada sobre los usuarios, permitiendo una comprensi\u00f3n m\u00e1s profunda de su comportamiento. Finalmente, se mejoraron todos los aspectos relacionados con la privacidad y el consentimiento de los usuarios, asegurando el cumplimiento y la confianza.<\/p>\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\"><strong>Potenciando el tr\u00e1fico org\u00e1nico<\/strong><\/h3>\n\n\n<p>Nuestra estrategia SEO se centr\u00f3 en optimizaciones on-page, como la creaci\u00f3n de contenido para diferentes categor\u00edas, la optimizaci\u00f3n de encabezados y la definici\u00f3n de datos estructurados. Adem\u00e1s, definimos una nueva estructura de filtrado por edades para atraer un p\u00fablico m\u00e1s segmentado y cercano a la conversi\u00f3n. <\/p>\n\n\n\n<p>Los datos muestran un crecimiento positivo en los clics e impresiones para las consultas gen\u00e9ricas, lo que demuestra que nuestra estrategia de atracci\u00f3n de nuevos usuarios fue exitosa.<\/p>\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\"><strong>Maximizando la rentabilidad<\/strong><\/h3>\n\n\n<p>Implementamos una estrategia de Paid Media multi-canal, dividiendo las campa\u00f1as en Google Ads y Meta Ads para alcanzar diferentes objetivos.<\/p>\n\n\n\n<p>En Google Ads, nos enfocamos en incrementar el n\u00famero de conversiones y obtener mayor rentabilidad sin descuidar la adquisici\u00f3n de tr\u00e1fico. La estrategia incluy\u00f3 la divisi\u00f3n de campa\u00f1as de b\u00fasqueda por brand y gen\u00e9ricas, adem\u00e1s de campa\u00f1as de Performance Max para optimizar el cat\u00e1logo de productos.<\/p>\n\n\n\n<p>En Meta Ads, el objetivo fue dar mayor visibilidad a las colecciones, captar nuevos suscriptores para la newsletter y recuperar carritos abandonados.<\/p>\n","protected":false},"featured_media":16682,"template":"","cat_clientes":[],"class_list":["post-16677","casos-de-exito","type-casos-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito Gocco | Redegal<\/title>\n<meta name=\"description\" content=\"Estrategia integral de SEO, Paid Media y Anal\u00edtica Web para atraer tr\u00e1fico y lograr visibilidad y ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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