{"id":12423,"date":"2024-01-16T10:14:49","date_gmt":"2024-01-16T09:14:49","guid":{"rendered":"https:\/\/www.redegal.com\/?post_type=casos-de-exito&p=12423"},"modified":"2024-10-22T10:23:56","modified_gmt":"2024-10-22T08:23:56","slug":"caso-exito-under-armour","status":"publish","type":"casos-de-exito","link":"https:\/\/www.redegal.com\/es\/casos-de-exito\/caso-exito-under-armour\/","title":{"rendered":"Caso de \u00e9xito Under Armour"},"content":{"rendered":"\n

Una reconocida marca de moda deportiva de reconocido prestigio internacional que necesitaba un impulso en su estrategia digital<\/h2>\n\n\n\n

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Destacar en el mercado mexicano<\/strong><\/h3>\n\n\n\n

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Under Armour se caracteriza por su enfoque en la innovaci\u00f3n tecnol\u00f3gica, ofreciendo productos dise\u00f1ados para mejorar el rendimiento atl\u00e9tico y brindar comodidad a los usuarios. Su presencia internacional ha crecido notablemente y desde hace a\u00f1os cuenta con una fuerte presencia en M\u00e9xico, ofreciendo sus productos a los entusiastas del deporte y atletas locales.<\/p>\n\n\n\n

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Una pensada estrategia de obtenci\u00f3n de tr\u00e1fico cualificado<\/strong><\/h3>\n\n\n\n

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El principal objetivo de la marca en el mercado mexicano era el de incrementar el tr\u00e1fico cualificado para la venta de sus productos, campa\u00f1as y mejorar su reputaci\u00f3n o autoridad de marcas en el sector de marcas deportivas, de esta manera sus lanzamientos se popularizaran y ser\u00e1n m\u00e1s demandados por los usuarios.<\/p>\n\n\n\n

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Aumento de la visibilidad y de enlaces de marca<\/strong><\/h3>\n\n\n\n

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Se trabaj\u00f3 cuidadosamente la estrategia de posicionamiento SEO<\/a> as\u00ed como la de Linkbuilding, con un aumento de enlaces de marca siendo intermediarios en sitios como medios de comunicaci\u00f3n afines, blogs tem\u00e1ticos o sitios educativos, con el fin de ir mejorando la reputaci\u00f3n y el perfil de los usuarios de la marca en su eCommerce.

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