{"id":12464,"date":"2024-01-15T18:03:03","date_gmt":"2024-01-15T17:03:03","guid":{"rendered":"https:\/\/www.redegal.com\/casos-de-exito\/caso-de-exito-pescanova\/"},"modified":"2024-01-24T15:55:29","modified_gmt":"2024-01-24T14:55:29","slug":"caso-de-exito-pescanova","status":"publish","type":"casos-de-exito","link":"https:\/\/www.redegal.com\/es-mx\/casos-de-exito\/caso-de-exito-pescanova\/","title":{"rendered":"Caso de \u00e9xito Pescanova"},"content":{"rendered":"\n<h2 class=\"wp-block-heading title-section\">As\u00ed ayudamos a Pescanova a potenciar su eCommerce<\/h2>\n\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\"><strong>\u00bfCu\u00e1les eran sus necesidades?<\/strong><\/h3>\n\n\n\n<p>Pescanova&nbsp;es una empresa multinacional l\u00edder en el sector de la comercializaci\u00f3n de los productos del mar. Contaba con 9 p\u00e1ginas web en los siguientes pa\u00edses: &nbsp;Espa\u00f1a, Portugal, Francia, Italia, Grecia, EEUU, Per\u00fa, Sud\u00e1frica y Brasil.<\/p>\n\n\n\n<p>Su objetivo era unificar todas sus p\u00e1ginas en un mismo dominio, pero a su vez localizar cada p\u00e1gina y hacer una separaci\u00f3n por idiomas. Tambi\u00e9n buscamos potenciar su ecommerce en Espa\u00f1a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\"><strong>En qu\u00e9 consisti\u00f3 el trabajo de Redegal<\/strong><\/h3>\n\n\n\n<ul class=\"caso-col__content-list wp-block-list\">\n<li>Redise\u00f1o web: se implementaron en el discurso textual y gr\u00e1fico de la web todos los elementos de identidad de marca tangibles e intangibles.<\/li>\n\n\n\n<li>Desarrollo de una migraci\u00f3n completa con el m\u00ednimo impacto negativo posible. El equipo de marketing estaba involucrado directamente con el equipo de <a href=\"https:\/\/www.redegal.com\/es-mx\/servicios\/plataformas-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">desarrollo<\/a> para asegurar que no se diluyesen las se\u00f1ales de <a href=\"https:\/\/www.redegal.com\/es-mx\/servicios\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, la autoridad de la p\u00e1gina y la medici\u00f3n.<\/li>\n\n\n\n<li>Se activaron campa\u00f1as de <a href=\"https:\/\/www.redegal.com\/es-mx\/servicios\/publicidad-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">paid media<\/a>: B\u00fasqueda, Display, Discovery y Shopping con el objetivo de incrementar el n\u00famero de visitantes a la tienda.<\/li>\n\n\n\n<li>Seguimiento de posicionamiento org\u00e1nico con un enfoque en la parte de posicionamiento de la tienda y recetas.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading inner-title inner-title--pb-11\"><strong>\u00bfQu\u00e9 se consigui\u00f3?<\/strong><\/h3>\n\n\n\n<ul class=\"caso-col__content-list wp-block-list\">\n<li>Incremento de ventas.<\/li>\n\n\n\n<li>Migraci\u00f3n y unificaci\u00f3n internacional exitosa a nivel desarrollo y posicionamiento org\u00e1nico.<\/li>\n\n\n\n<li>Aumento de la visibilidad.<\/li>\n\n\n\n<li>Aumento de tr\u00e1fico web de la tienda.<\/li>\n\n\n\n<li>Mejora de la navegaci\u00f3n web gracias al nuevo dise\u00f1o basado en la usabilidad del usuario.<\/li>\n<\/ul>\n","protected":false},"featured_media":12456,"template":"","cat_clientes":[],"class_list":["post-12464","casos-de-exito","type-casos-de-exito","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9xito de marketing y desarrollo para alimentaci\u00f3n: Pescanova<\/title>\n<meta name=\"description\" content=\"Te contamos c\u00f3mo 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