{"id":18412,"date":"2025-11-14T14:54:32","date_gmt":"2025-11-14T13:54:32","guid":{"rendered":"https:\/\/www.redegal.com\/blog\/chatgpt-atlas-navegador\/"},"modified":"2025-11-18T10:16:02","modified_gmt":"2025-11-18T09:16:02","slug":"chatgpt-atlas-navegador","status":"publish","type":"post","link":"https:\/\/www.redegal.com\/en\/blog\/chatgpt-atlas-navegador\/","title":{"rendered":"New browser: Chat GPT Atlas. Will it dethrone Google Chrome? Spoiler: No"},"content":{"rendered":"\n<p><strong>OpenAI takes another step forward and introduces ChatGPT Atlas<\/strong>, its own internet browser. This new tool arrives with the promise of a <strong>personalised and intelligent browsing experience<\/strong>, designed to completely change the way users interact with the web. The aim is to leave behind traditional search as we know it.<\/p>\n\n\n\n<p>Have you heard about this new browser yet? We\u2019ll take you through exactly how it works and highlight the features that can benefit you the most. Plus, we answer the question on everyone\u2019s mind: could ChatGPT Atlas really challenge Chrome\u2019s supremacy?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the new ChatGPT Atlas?<\/h2>\n\n\n\n<p>ChatGPT Atlas is OpenAI\u2019s <a href=\"https:\/\/chatgpt.com\/atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">first web browser<\/a>, powered by artificial intelligence. What is its aim? To compete directly with rivals such as<a href=\"https:\/\/www.google.com\/intl\/es_es\/chrome\/\"> <\/a><a href=\"https:\/\/www.google.com\/intl\/en_uk\/chrome\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Chrome<\/a>, which has recently introduced its<a href=\"https:\/\/www.redegal.com\/en\/blog\/google-ai-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\"> AI Mode<\/a>, and <a href=\"https:\/\/www.perplexity.ai\/\">Perplexity.<\/a><\/p>\n\n\n\n<p>But what really sets it apart? According to<a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\"> OpenAI,<\/a> it is described as a <strong>browser with ChatGPT integrated<\/strong>, a kind of \u201csuper assistant\u201d capable of understanding the user and helping them achieve their goals. In other words, it allows for smoother and more personalised browsing.<\/p>\n\n\n\n<p>With Atlas, the user no longer needs to copy text, switch tabs and paste it into the ChatGPT website. This new search browser accompanies you across the entire web and throughout the whole search process. In different ways, it is present in every window you browse in order to \u201cunderstand what you are trying to do and complete tasks for you\u201d.<\/p>\n\n\n\n<p>For<strong> example<\/strong>, if you are looking for trainers for high-mountain sports, ChatGPT through Atlas can help you compare prices between different brands, read reviews and even find the best deals. All without leaving the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where is ChatGPT Atlas available?<\/h3>\n\n\n\n<p><strong>The browser is already available worldwide for macOS <\/strong>on a variety of plans, including Free, Plus, Pro and Go. A beta version of the new browser is also accessible for businesses and, if enabled by the plan administrator, for Enterprise and Education users.<\/p>\n\n\n\n<p><strong>Versions for Windows, iOS and Android are expected to launch soon.<\/strong><\/p>\n\n\n\n<p>At the ChatGPT Atlas <a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">presentation<\/a>, it was also highlighted that \u201cWebsite owners can also add ARIA tags to improve the performance of the ChatGPT agent on their sites within Atlas.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does ChatGPT Atlas work?<\/h2>\n\n\n\n<p>What is interesting about this new browser is that it uses <strong>ChatGPT Search<\/strong>, a <strong>search system that, according to OpenAI, delivers more complete, contextual results powered by artificial intelligence. <\/strong>This browser combines OpenAI&#8217;s AI with information from various web sources, providing broader answers in comparison to a traditional search.<\/p>\n\n\n\n<p>ChatGPT Atlas can be activated in three ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>When opening a new tab:<\/strong> similar to how the search bar appears in Google, you can ask a question or enter a URL here to get faster, more organised and useful results. You also have access to tabs for links, images, videos and news.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1907\" height=\"1074\" src=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172.png\" alt=\"Screenshot of ChatGPT Atlas showing the option to activate it when opening a new tab.\" class=\"wp-image-18470\" srcset=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172.png 1907w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172-300x169.png 300w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172-1024x577.png 1024w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172-768x433.png 768w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172-1536x865.png 1536w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-new-tab-e1763453532172-120x68.png 120w\" sizes=\"(max-width: 1907px) 100vw, 1907px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In the sidebar:<\/strong> when visiting a site, a button appears at the top right with the message \u201cAsk ChatGPT.\u201d Clicking it opens a sidebar, allowing a dialogue with the AI. This can be done on any page and can be useful for checking details on the website you are visiting, such as a summary or help in better understanding a concept. How will the responses be? According to OpenAI, they will be more useful because ChatGPT will see all the content on the website and have full context.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-1024x593.png\" alt=\"Screenshot of ChatGPT Atlas showing the option to activate it from the sidebar.\" class=\"wp-image-18474\" srcset=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-1024x593.png 1024w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-300x174.png 300w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-768x445.png 768w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-1536x890.png 1536w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-2048x1186.png 2048w, https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/screen-open-chatgpt-atlas-sidebar-scaled-e1763453625514-120x69.png 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you have an <a href=\"https:\/\/www.redegal.com\/en\/services\/ecommerce-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce<\/a> site, this button could be useful at the point of purchase. Potential customers can receive specific information about a product. For example, \u00a0if you run an online store that sells computers and a user is looking for a device for a particular purpose, they can ask ChatGPT whether the one they have selected is suitable for their needs.<\/p>\n\n\n\n<p>Another example could be with shoe sizes. The user might ask, \u201cHow do these trainers fit? I usually wear a size 39,\u201d and the sidebar would indicate whether a larger size is recommended.<\/p>\n\n\n\n<p>In this case, it is important to create optimised product pages. Our <a href=\"https:\/\/www.redegal.com\/en\/services\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO team<\/a> can help you with this.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Writing assistance:<\/strong> ChatGPT can also help you while typing in any text field. For example, in an email, it would activate to offer corrections or suggestions as you write.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">ChatGPT Atlas Features<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">(Memory)<\/h3>\n\n\n\n<p>This feature allows Atlas to remember details from your previous interactions and browsing, providing increasingly relevant, personalised and useful assistance. What does this mean? Atlas\u2019s memory lets <strong>ChatGPT recall the context of the websites you visit and retrieve it when you need it.<\/strong><\/p>\n\n\n\n<p><strong>Practical example:<\/strong> you could ask, \u201cShow me the skincare products I was looking at yesterday for eye contour.\u201d It will then bring up the information for you.<\/p>\n\n\n\n<p>As OpenAI explains, using this feature is <strong>completely optional<\/strong> and the user always has control: you can view, manage or delete your memories at any time from the settings.<\/p>\n\n\n\n<p>The Memory feature supports two main uses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smart suggestions:<\/strong> ChatGPT remembers what you have explored and, based on this, suggests what to do from the search bar. You will see pages you have visited previously, related pages to dive deeper into a topic, or automations for routine tasks.<\/li>\n\n\n\n<li><strong>Just ask:<\/strong> When you need something, simply request it. Type \u201cReopen the T-shirts I looked at yesterday\u201d or \u201cOrganise my tabs,\u201d and ChatGPT will take care of the rest.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Two Operating Modes<\/h3>\n\n\n\n<p>Atlas offers two main modes for interacting with the AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agent mode:<\/strong> In this mode, ChatGPT becomes a digital assistant capable of acting on your behalf, performing tasks such as planning a trip, shopping online or booking appointments on different websites.<\/li>\n\n\n\n<li><strong>Assistant mode:<\/strong> \u00a0In this mode, ChatGPT can perform tasks for you within Atlas, improving speed and efficiency by working with your browsing context. It can now research, analyse, automate tasks and plan events or bookings while you browse.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Can ChatGPT see what I search for? Privacy in Atlas<\/h2>\n\n\n\n<p>You have<strong> full control<\/strong> over what ChatGPT can see and remember while you browse. You can delete specific pages, clear your entire history, or use an incognito window to browse temporarily without the AI storing any information.<\/p>\n\n\n\n<p>You can also manually indicate that you do not want it to see your data. To do this, click the icon on the left of the address bar and configure it manually. A field called \u201cChatGPT Page Visibility\u201d will appear, and you can choose between \u201cAllowed\u201d or \u201cNot allowed.\u201d<\/p>\n\n\n\n<p>The browser memories are <strong>private<\/strong> and linked to your account; you can view, edit, archive or delete them at any time. Even with memories enabled, you can decide which sites ChatGPT can or cannot access using the button in the address bar.<\/p>\n\n\n\n<p>By default, OpenAI does not use your browsing to train models, although you can enable this option in the settings if you wish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Will ChatGPT Atlas replace Google Chrome?<\/h2>\n\n\n\n<p>In 2024, according to <a href=\"https:\/\/es.statista.com\/estadisticas\/600249\/cuota-de-mercado-mensual-de-los-principales-navegadores-de-internet\/\">Statista<\/a>, <strong>Google Chrome<\/strong> was used by approximately<strong> 65% of internet users<\/strong>, maintaining its lead in the browser market. It is followed by Apple\u2019s <strong>Safari<\/strong>, which held second place with around <strong>20%<\/strong>, mainly influenced by the use of Apple devices.<\/p>\n\n\n\n<p>Over the years, Chrome has proven <strong>its ability to maintain leadership year after year against its competitors<\/strong>.<\/p>\n\n\n\n<p>Meanwhile, <strong>ChatGPT Atlas<\/strong> still has a long way to go to challenge giants like Chrome and Safari, but it <strong>represents an innovative proposition that could become a new ally for digital users<\/strong>, offering a smarter and more personalised browsing experience.<\/p>\n\n\n\n<p>Do you want your brand to be one of the first options that ChatGPT and Atlas show in users\u2019 searches? Our <a href=\"https:\/\/www.redegal.com\/en\/services\/seo-ia-geo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO team<\/a> is working to ensure your business appears prominently in AI-driven results. <a href=\"https:\/\/www.redegal.com\/en\/contact\/\">Shall we talk?<\/a><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard of ChatGPT Atlas? It\u2019s the new browser developed by OpenAI. Promising a fresh approach to searching, it aims to challenge traditional browsers like Google Chrome. What exactly is this new browser, and is it here to stay? We\u2019ll explain everything here.<\/p>\n","protected":false},"author":8,"featured_media":18351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[165],"tags":[],"class_list":["post-18412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo navegador: ChatGPT Atlas. \u00bfSer\u00e1 el m\u00e1s usado? | Redegal<\/title>\n<meta name=\"description\" content=\"Te contamos todo sobre ChatGPT Atlas, c\u00f3mo funciona, c\u00f3mo activarlo y desde qu\u00e9 dispositivos puede usarse. \u00bfDesbancar\u00e1 a Google Chrome?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redegal.com\/en\/blog\/chatgpt-atlas-browser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo navegador: ChatGPT Atlas. \u00bfSer\u00e1 el m\u00e1s usado? | Redegal\" \/>\n<meta property=\"og:description\" content=\"Te contamos todo sobre ChatGPT Atlas, c\u00f3mo funciona, c\u00f3mo activarlo y desde qu\u00e9 dispositivos puede usarse. \u00bfDesbancar\u00e1 a Google Chrome?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redegal.com\/en\/blog\/chatgpt-atlas-browser\/\" \/>\n<meta property=\"og:site_name\" content=\"Redegal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/Redegal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-14T13:54:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T09:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redegal.com\/wp-content\/uploads\/2025\/11\/persona-ordenador-chatgpt-atlas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"952\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Comunicaci\u00f3n Redegal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaci\u00f3n Redegal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.redegal.com\/en\/blog\/chatgpt-atlas-browser\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.redegal.com\/en\/blog\/chatgpt-atlas-navegador\/\"},\"author\":{\"name\":\"Comunicaci\u00f3n Redegal\",\"@id\":\"https:\/\/www.redegal.com\/en\/#\/schema\/person\/7c49133eaa0dce33d6ae688681f8bebb\"},\"headline\":\"New browser: Chat GPT Atlas. 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