{"id":10539,"date":"2022-05-31T16:17:55","date_gmt":"2022-05-31T14:17:55","guid":{"rendered":"https:\/\/www.redegal.com\/blog\/connectif-what-is-it-and-how-does-it-benefit-ecommerce\/"},"modified":"2023-04-11T15:07:57","modified_gmt":"2023-04-11T13:07:57","slug":"connectif-what-is-it-and-how-does-it-benefit-ecommerce","status":"publish","type":"post","link":"https:\/\/www.redegal.com\/en\/blog\/connectif-what-is-it-and-how-does-it-benefit-ecommerce\/","title":{"rendered":"Connectif: what is it and how does it benefit ecommerce?"},"content":{"rendered":"\n

Have you ever entered an ecommerce site and a pop-up welcomed you by offering a discount on your first purchase? Does your favorite online store remind you of the products you have abandoned in your shopping cart? \r\n<\/p>\n\n\n\n

This type of automatic and personalized responses do not happen by magic, they are the result of a marketing strategy in which Marketing Automation tools such as Connectif have a lot to do. <\/span><\/p>\n\n\n\n

Do you want to know what Connectif is and how it benefits ecommerce? We’ll tell you all about it! \r\n<\/p>\n\n\n\n

What is Connectif and what is it for?<\/b><\/h2>\n\n\n\n

For its creators, Connectif is <\/span>“the most powerful and usable CDXP platform for your Marketing Automation”<\/span><\/i>. But are you clear on what <\/span>Marketing Automation<\/b> is all about?<\/span> <\/span><\/p>\n\n\n\n

Also known as automated marketing, it is a digital marketing resource <\/span>based on automating repetitive processes and actions. <\/b>There are so many advantages that the demand for this type of software continues to grow. There are a multitude of alternatives but, if we have to choose, at Redegal we are committed to Connectif. We’ll tell you why!<\/span><\/p>\n\n\n\n

As we have already mentioned, Connectif is defined as a powerful CDXP platform, that is, it adds an extra utility to the Customer Data Platform, the possibility of improving the user experience of an ecommerce. To achieve this, Connectif combines AI-driven marketing automation, real-time analytics and <\/span>UX optimization.<\/span><\/a><\/p>\n\n\n\n

Connectif is therefore a <\/span>personalization tool for ecommerce<\/b> that, thanks to a simple CMS integration,<\/span> allows you to interact with users<\/b> in real time and through different channels <\/span>at key moments of the <\/b>Customer Journey.<\/b> <\/a>Sounds good, doesn’t it?<\/span><\/p>\n\n\n\n

This Spanish platform allows <\/span>the establishment of direct and unique relationships, <\/b>personalizing each experience according to previously defined objectives. <\/span>\r\n\r\nIn addition, Connectif offers the possibility of <\/span>integrating all channels of communication <\/b>with the user -email, push, SMS…- and tracking their digital footprint, whether the interaction occurs anonymously or if they are identified as known.<\/span><\/p>\n\n\n\n

How can Connectif help ecommerce?<\/b><\/h2>\n\n\n\n

Based on our experience, at Redegal we know that integrating Connectif to an ecommerce can take it to another level <\/span>thanks to its direct influence on the Customer Journey.<\/b><\/p>\n\n\n\n

In the current digital stage, ensuring good customer service and a positive impact is one of the main concerns of brands, which is why more and more are relying on this tool as a key part of their strategy. <\/span>\r\n\r\nThanks to its features, Connectif can boast multiple competitive advantages from the point of view of ecommerce growth:<\/span><\/p>\n\n\n\n