We are referring to a native, mobile application that offers television broadcasting through internet connection. Users have their favorite channels at the tip of their fingers, including live TV emissions, rewind feature and even program guide by channels or time slot while the user keeps watching without missing a thing.
1. Objectives
What were their needs?
Offer R Cable customers both live and on demand emissions
2. Strategy
Actions undertaken
- - Customized player with DRM, program and event guide comprising all the relevant information
3. Achievements
- Contents available from every mobile device
