Thyssen Museum, second best gallery in Spain according to Traveller’s Choice, needed to increase its mobile apps downloads. Our perfomance-focused strategy directed through different lines of action paid off and the amount of downloads rose considerably.
What were their needs?
Increase the apps download volume both in iOS and Android
Increase the qualified traffic towards the museum website
Increase the brand awareness
- Performance-focused strategy, both in download figures and interaction
within the 5 main apps, as well as increasing the Thyssen Museum visibility
- Branding campaigns in specialized
media and Google AdWords
- At the same time, we carried out download campaigns and interaction
in Google AdWords, iADS and Facebook Ads
41% increase in web traffic
31% increase for iTunes downloads
72% increase for Android downloads