![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:] [:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/THYSSEN.png)
Thyssen Museum, second best gallery in Spain according to Traveller’s Choice, needed to increase its mobile apps downloads. Our perfomance-focused strategy directed through different lines of action paid off and the amount of downloads rose considerably.
1. Objectives
What were their needs?
![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/DESCARGAS.png)
Increase the apps download volume both in iOS and Android
![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/VISITAS.png)
Increase the qualified traffic towards the museum website
![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/VISIBILIDAD-2.png)
Increase the brand awareness
2. Strategy
Actions undertaken
- Performance-focused strategy, both in download figures and interaction
within the 5 main apps, as well as increasing the Thyssen Museum visibility - Branding campaigns in specialized
media and Google AdWords - At the same time, we carried out download campaigns and interaction
in Google AdWords, iADS and Facebook Ads

3. Achievements
![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/TRAFICO-2.png)
41% increase in web traffic
![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/APPLE.png)
31% increase for iTunes downloads
![[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]](https://www.redegal.com/wp-content/uploads/2016/08/ANDROID.png)
72% increase for Android downloads

