Museo Thyssen Bornemisza

The second best museum in Spain significantly increases its apps downloads

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Thyssen Museum, second best gallery in Spain according to Traveller’s Choice, needed to increase its mobile apps downloads. Our perfomance-focused strategy directed through different lines of action paid off and the amount of downloads rose considerably.

1. Objectives

What were their needs?

[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]

Increase the apps download volume both in iOS and Android

[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]

Increase the qualified traffic towards the museum website

[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]

Increase the brand awareness

2. Strategy

Actions undertaken

  • Performance-focused strategy, both in download figures and interaction
    within the 5 main apps, as well as increasing the Thyssen Museum visibility
  • Branding campaigns in specialized
    media and Google AdWords
  • At the same time, we carried out download campaigns and interaction
    in Google AdWords, iADS and Facebook Ads
Strategy

3. Achievements

[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]

41% increase in web traffic

[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]

31% increase for iTunes downloads

[:es]Museo Thyssen Bornemisza[:en]Thyssen Bornemisza Museum[:mx]Museo Thyssen Bornemisza[:co]Museo Thyssen Bornemisza[:]

72% increase for Android downloads

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